Burgess, J. and Green, J. (2009) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press.
Discovered
This text underpins the theory that will be used within my dissertation, the text offer both an overview and deep analysis of the service from several perspectives. I have used this text to determine the key area for my further investigation into the YouTube as the text is old when compared to how fast a service like YouTube grows, and therefore my research and further investigation can build upon ideas explored within this text.
Key Quotes
‘democratization of cultural production’
‘subsequent ability to pass through the gate-keeping mechanisms of old media.’
‘ongoing participation in YouTube’
‘disruptive effect that new networks of content production and distribution are having on existing media business models.’
‘typically structured primarily around a monologue delivered directly to camera; Vlogs are characteristically produced with little more than a webcam and some witty editing’
‘expert-system model of production where professionals manufacture stories, experiences and identities for the rest of us to consume.’
‘YouTube massively scales up both the number of people publishing ‘content’ and the number of videos available to watch.’
‘an institutional function—operating as a coordinating mechanism between individual and collective creativity and meaning production, and as a mediator between various competing industry-oriented discourses and ideologies.
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