Gauntlett, D. (2011) Making is Connecting: The Social Meaning of Creativity, from DIY and Knitting to YouTube and Web 2.0. Cambridge: Polity Press.
Discovered
This text has provided a deep analysis of YouTube by understanding three core values of the services. Which are include the service as a framework for participation, it's agnostic about content and how the websites fosters a community.
Key Quotes
‘embracing the community, and by acting as community member’s themselves’
‘community participants’ and not by ‘acting as aloof stars.’
‘stage for creative performance’
‘‘patrons’ of collective creativity, retaining some power and control, but also welcoming the imaginative work of users.’
‘are only able to exist because they funded by advertising, and generally this is an expected part of the deal [by users]
‘actively encourages users to make comments, subscribe, to give star ratings, to add friends.’
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