I have developed a series of principle to follow whilst designing the future of YouTube, these core principles will be used as a basis for design consideration when designing any element of the website.
Responsive and Device Agnostic
All of the designs will be built for web specification however all times it must be considered how whatever element or interaction that is being design will work across other devices. The key here is that the experience, look and feel must be the same no matter what device the user is on and therefore all the design elements and functionality must work across all devices such as Mobile, Tablet and Television.
Inherently Flat allowing content to scream
the aesthetics of the should remain subtle and unobtrusive to the user experience, the content should form the main aesthetic of the design, content is key. Designed elements must fit around content but content should always be the primary focus throughout the entire experience.
Always there video
The progression of the YouTube redesign will be in never removing of the video player, at all times within the experience the youtube video player will always be present, the player represents the core content on the site and is how content is view therefore the user should always be connected to the player. The interface should so focus on this aspect mostly, the interface interaction should be based on content being placed as overlays over the video.
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