Grainge, P. (2011) Ephemeral Media: Transitory Screen Culture from Television to YouTube. London: Palgrave Macmillan.
Discovered
This text focuses more on YouTube impact upon tranditional broadcast media such as Television. As YouTube continues to grow it's audiences, Television is loosing it's viewership, especially among younger audiences who want to have more control over what they watch and when they watch it.
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