Jenkins, H. (2006) Fans, Bloggers, and Gamers: Essays on Participatory Culture. New York: NYU Press Academic.
Discovered
This texts looks at how services like YouTube have in there prominence now become part of system that creates the culture we live, and it is the user of YouTube that are creating popular culture and because of this the mass media are loosing their power, control and influence they once held over there audiences.
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